Wanna know how to encourage diners to order directly from your restaurants own delivery channel? Then you have come to the right place.
We’ve all been there – wanting food but not feeling like leaving the house. Thankfully, with the rise of food delivery services, there’s no need to go anywhere. But did you know that many restaurants also offer their own delivery service?
In today’s digital age, more and more diners are turning to food delivery apps to get their meals. This can be great for restaurants, as it means more business and exposure. However, it can also mean that diners are less likely to order directly from your restaurants own Delivery Channel.
In this post, we’ll give you a few tips on how to encourage diners to order directly from your restaurants own delivery channel rather than using a third-party service. Let’s get started!
You may also like to read : The Secret Menu of Successful Restaurants
Third-Party Food Delivery Apps
Third-party food delivery apps have been a boon for the restaurant industry, allowing restaurants to expand their reach and customer base without having to invest in their own delivery infrastructure. But these apps come with several risks and challenges that restaurants need to be aware of before they can decide if they are right for them.
1) Third-party food delivery apps can be expensive. Restaurants will typically have to pay a commission on each order, as well as a delivery fee. These fees can add up, eating into your profits.
2) Third-party food delivery apps can also create logistical difficulties for restaurants. For example, if you’re using a third-party app to take orders, you’ll need to make sure your kitchen staff is aware of the order and can prepare the food accordingly. This can lead to delays and confusion, which can frustrate customers.
3) Third-party food delivery apps can also put your restaurant’s reputation at risk. If a customer has a bad experience with your food, they are more likely to leave a negative review on the app, which could dissuade other potential customers from trying your restaurant.
4) Finally, third-party food delivery apps can give your competitors an edge. If you’re not using one of these apps, your competitor might be, and that could help them attract new customers at your expense.
Overall, third-party food delivery apps can be a great way to reach new customers and boost sales. However, they come with risks and challenges that restaurants need to be aware of before deciding if they are right for them.
Major Drawbacks of a Third-Party Food Delivery App
Food delivery apps are a great way to order food from your favorite restaurant. These apps are making the life of people easier. Not only can you get food items delivered to your doorsteps, but it is also convenient and fast. But there are a lot of problems associated with this type of app.
Some major drawbacks of a third-party food delivery app are mentioned below:-
Exorbitant Commission Fee
The first and foremost disadvantage of a third-party food delivery app is the exorbitant commission fee that they charge. For example, Uber Eats, one of the most popular third-party food delivery apps, charges a whopping 30% commission fee from its restaurant partners! This means that for every $100 worth of orders that a restaurant receives, it only gets to keep $70. Such high commission fees can seriously cut into restaurants’ profits, and may even make them unviable in the long run.
Additionally, many third-party food delivery apps also charge restaurants a hefty monthly or yearly subscription fee, on top of the commission fee. This can further add to the financial burden on restaurant owners and may make it even harder for them to turn a profit.
Badly Affects The Food Quality
The first and foremost disadvantage of a third-party food delivery app is that it badly affects the quality of the food. It has been observed that most of these apps don’t have any specific regulations for the restaurants that are registered on their platform.
This gives way to a lot of unhygienic and low-quality food joints to be a part of the list of restaurants that the app shows to its users. This, in turn, hampers the reputation of the app as well as creates a bad experience for the users. As a result, there is no guarantee of the quality of food delivered to the customers.
In many cases, it has been reported that the food delivered by these apps is not up to the mark and doesn’t meet the standards set by the restaurants. This leads to a lot of complaints from customers and ultimately results in loss of business for the restaurants.
Fortunes Paid for Promotions
The first and most obvious drawback of a third-party food delivery app is the cost. Typically, these apps will charge restaurants a commission for each order they process. In addition, many apps also charge a promotional fee to feature a restaurant on their platform.
This cost can be a major barrier for small and independent restaurants that may not have the budget to absorb these fees. Additionally, it’s worth noting that many of the largest food delivery apps are backed by venture capital firms. As such, they have deep pockets and can afford to charge high fees to restaurants. This puts smaller players at a distinct disadvantage.
For example, UberEats charges both a 20% commission and a $2 per order marketing fee.1 This can add up to a significant expense for restaurants, which may need to raise their prices to offset the costs.
Diners to Order Directly From Your Restaurants Own Delivery Channel
If you’re looking for a way to encourage diners to order directly from your restaurants own Delivery Channel can be the solution. By providing an easy and convenient way for customers to place orders, you can streamline the process and make it more likely that they will choose to dine with you.
With the rise of delivery apps and services, it’s more important than ever for restaurants to have their delivery channel. Not only does this ensure that your customers can always order from you, but it also encourages them to do so directly through your restaurant’s website or app.
Not only that, but using order directly from your restaurants own Delivery Channel can also help improve your online reputation and increase customer loyalty. Hope this article on “How to encourage diners to order directly from your restaurants own Delivery Channel” helped you in getting all the information you needed. Have you tried implementing a delivery channel? What were the results? Let us know in the comments below!