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As a restaurant owner, you know that a strong social media presence is essential to driving customers through your doors. And Instagram Restaurant Marketing is a good option with over one billion active users. Luckily, upping your Instagram game doesn’t have to be complicated or time-consuming. 

Although it may seem like a new phenomenon, Instagram Restaurant Marketing is quickly becoming an essential part of any social media strategy. With over 800 million active monthly users, Instagram provides restaurants with a unique opportunity to reach a large and engaged audience.  

And because users are constantly checking their feed for new content, restaurants that maintain an active presence on Instagram can ensure that their brand is always top-of-mind.  

Everything You Need To Know: 5 Easy Ways To Upgrade Your Instagram Restaurant Marketing 

If you’re looking to upgrade your restaurant’s Instagram marketing, there are a few key things you can do to make sure your posts stand out from the crowd. First, focus on high-quality photos that accurately represent your food and décor. You can also use creative filters and graphics to make your photos more eye-catching.  

In addition, make sure to use relevant hashtags and include calls to action in your captions to encourage followers to visit your restaurant. By following these tips, you can ensure that your restaurant’s Instagram account is professional and engaging. 

1. Showcase the interior and exterior of your restaurant 

If you’re looking for ways to improve your Instagram restaurant marketing, then look no further! In this section, we will discuss how you can showcase the interior and exterior of your restaurant to create a more dynamic and interesting feed. By following these tips, you can attract new customers and boost your business! 

1. Use high-quality photos: One of the best ways to make your restaurant stand out on Instagram is to use high-quality, professional photos. People are more likely to visit your restaurant if they see that it looks clean and inviting in pictures. If you don’t have a lot of experience with photography, consider hiring a professional photographer to take some pictures of your restaurant. 

2. Post-behind-the-scenes content: Customers love seeing what goes on behind the scenes of their favorite restaurants. If you have a kitchen tour or an exclusive look at how your dishes are prepared, be sure to share it on Instagram! This type of content will give customers a better idea of what makes your restaurant unique and worth visiting. 

3. Highlight your menu items: Take advantage of Instagram’s visual platform by highlighting your most popular menu items! Use high-quality photos and creative descriptions to make your dishes look irresistible. Be sure to tag your location so that people can easily find your restaurant when they’re looking for a great meal. 

4. Share customer reviews: Customers love reading reviews before they visit a new restaurant. Share positive customer reviews on your Instagram feed to show potential visitors that your restaurant is worth checking out. You can also post pictures of satisfied customers enjoying their meals at your restaurant. 

5. Offer discounts and promotions: Everyone loves a good deal, so be sure to offer discounts and promotions on your Instagram account from time to time. This is a great way to attract new customers and keep your existing ones coming back for more. Just be sure to include all the details of the promotion in your posts so that people know how to take advantage of it! 

2. Encourage user-generated content 

One of the most popular platforms for restaurant marketing is Instagram. However, simply posting pictures of your food isn’t enough to generate traffic and customers. In order to really maximize your Instagram marketing, you need to encourage user-generated content. 

UGC is beneficial to restaurants because it: 

1. Drives word-of-mouth marketing: When customers post about your restaurant on social media, their friends and followers will see it. This can help attract new customers and grow your business. 

2. Helps you build a connection with your customers: UGC gives you a chance to connect with your customers and get to know them better. When you see what they’re saying about your restaurant, you can learn what they like and don’t like, and use that information to improve your business. 

3. Shows that you’re an authority in your industry: When other people are talking about your restaurant, it shows that you’re an authority in the industry. This can help you attract new customers and grow your business. 

4. Gives you free advertising: UGC is essentially free advertising for your restaurant. When customers post about your restaurant on social media, they’re effectively giving you free publicity. 

5. Helps you build a community: Customers who generate content for you are more likely to feel like they’re part of a community. This can help strengthen their loyalty to your restaurant and encourage them to promote it to their friends and followers. 

Now that you know the benefits of UGC, here are some tips on how to encourage your customers to generate content for you: 

1. Make it easy for customers to share their photos: Use hashtags, create a branded hashtag, or set up a photo booth at your restaurant so that customers can easily share their photos on social media. 

2. Offer incentives: Offer discounts, freebies, or other incentives to customers who generate content for you. This will encourage them to keep posting about your restaurant. 

3. Feature user-generated content on your own channels: Share photos and videos from customers on your restaurant’s social media channels, website, or blog. This will show customers that you value their content and help attract new followers. 

4. Run a contest: Host a contest on social media and offer prizes to the best submissions. This is a great way to encourage customer engagement and generate buzz for your restaurant. 

Instagram Restaurant Marketing
Instagram Restaurant Marketing

3. Put the spotlight on your specials 

When creating a special, it is important to keep your target audience in mind. What type of food do they like? What are their dietary restrictions? Once you know this information, you can create a special that appeals to them. For example, if you are targeting health-conscious individuals, you may want to offer a healthy version of one of your dishes. 

Once you have created your special, it is time to promote it! One great way to promote your specials is through social media. Be sure to post about your specials on all of your restaurant’s social media accounts. 

You can also include photos and videos of the dish to make it more appealing to potential customers. Additionally, be sure to use hashtags so that people can easily find your posts. 

Another great way to promote your specials is through email marketing. You can send out emails to your subscribers that feature your latest special. Be sure to include a photo of the dish and a link to your website so that people can learn more about it. 

Finally, you can also promote your specials through print marketing. You can include flyers or posters in local businesses that feature your special. You can also distribute coupons for your special through these businesses. 

4. Take people behind the scenes with Instagram Stories 

When it comes to Instagram restaurant marketing, it’s not all about perfectly curated photos of your food. Sometimes, the most engaging content is the stuff that gives your followers a behind-the-scenes look at your business. That’s where Instagram Stories comes in. This feature allows you to share quick, candid videos and images that disappear after 24 hours. And best of all, it doesn’t have to be perfect. In fact, the imperfections are what will make your Stories feel more authentic and relatable. 

So how can you use Stories to upgrade your restaurant’s Instagram marketing? Here are a few ideas: 

– Give a tour of your kitchen or dining room 

– Introduce your staff or chefs 

– Share a behind-the-scenes look at menu development or food prep 

– Show off your “secret” ingredients or cooking techniques 

– Host a Q&A session with your customers 

By giving your followers a peek behind the curtain, you’ll not only make your restaurant more visible on Instagram, but you’ll also foster a deeper connection with your customers. And that’s valuable in any business. 

5. Post pictures of your hard-working team 

Good food isn’t the only thing that will make your restaurant successful – you also need a strong marketing strategy. And in today’s digital age, that means having a strong presence on social media.  

If you’re not sure where to start, one simple and effective way to upgrade your Instagram restaurant marketing is by posting pictures of your hard-working team. Customers love to see the faces behind the business, and it helps create a sense of community and connection.  

Plus, it shows that you’re proud of your team and their accomplishments. So next time you’re looking for a little extra boost for your restaurant’s Instagram marketing, don’t forget the power of a good team photo. 

Bonus Instagram Tips & Tricks 

First, let’s start with some basics. If you haven’t already, it’s important to make sure that your account is set up properly. This means filling out your bio with relevant keywords, adding a link to your website, and choosing an attractive profile picture. Once your account is set up, it’s time to start posting interesting and engaging content. 

When it comes to choosing what to post, remember that quality is more important than quantity. Focus on sharing high-quality photos and videos that showcase your food in the best light possible. In addition, be sure to use relevant hashtags and captions to reach a wider audience. 

Finally, don’t forget to engage with your followers on a regular basis. Respond to comments and questions, and like and share other users’ content. By taking the time to interact with your followers, you’ll build strong relationships that will last long after they’ve visited your restaurant. 

Add a booking link to your profile 

If you’re a restaurant owner, it’s time to upgrade your Instagram marketing strategy by adding a booking link to your profile. With over one billion monthly active users, Instagram is a powerful platform for promoting your business and attracting new customers.  

By adding a booking link to your profile, you can make it easy for potential diners to reserve a table at your restaurant. Not only will this help to boost bookings, but it will also save you time by reducing the number of phone calls and walk-ins.  

In addition, a booking link will help you to track the performance of your Instagram marketing campaign and assess the return on investment. So if you’re serious about driving bookings and growth for your restaurant, be sure to add a booking link to your Instagram profile today. 

Use filters (sparingly) 

In the past, restaurants would have to rely on print advertisements and word-of-mouth to generate interest. However, with the advent of social media, there are now new opportunities to reach a wider audience with your marketing message.  

And one of the most popular platforms for restaurant marketing is Instagram. With over 800 million active users, Instagram provides a captive audience for your marketing efforts. And by using filters sparingly, you can give your photos a polished look that will make them more likely to stop and take notice.  

Keep in mind, however, that too much filtering can make your photos look artificial and can even turn off potential customers. So use filters judiciously and focus on highlighting the best aspects of your restaurant. With a little effort, you can use Instagram to help take your restaurant marketing to the next level. 

Experiment with props 

As any restaurant owner knows, competition is fierce. In order to stand out from the crowd, you need to find creative ways to market your business. And in today’s digital age, there’s no better place to start than Instagram.  

With over 800 million active users, it’s one of the most popular social media platforms. And when it comes to food, people love sharing photos. That’s why using props in your Instagram posts is a great way to upgrade your restaurant marketing.  

Props can help you take your food photography to the next level, making your dishes look even more mouth-watering. Whether you use colorful plates and napkins, fun straws and stirrers, or even festive decorations, props can add an extra element of interest to your photos.  

And, of course, don’t forget to use hashtags! Hashtags are a great way to reach a wider audience and get your posts noticed by potential customers. So, get creative with your props and hashtags, and watch your Instagram following grow.  

Whether it’s a branded hashtag or a sign in the background, props can help make your photos more eye-catching and engaging. So if you’re looking for a new way to market your restaurant, experiment with props and see what works best for you. 

Ready to step up your Instagram game? 

If you’re looking to take your Instagram restaurant marketing to the next level, you’re in luck. There are a number of simple tricks that can help you attract new followers and get more engagement on your posts.  

First, make sure you’re using high-quality photos. Be sure to use filters sparingly, as overly edited images can turn off potential customers. Instead, focus on capturing well-composed shots that accurately represent your food.  

You should also take advantage of hashtags, which can help you reach a wider audience. When choosing hashtags, be sure to use relevant keywords so that people who are searching for those terms will be able to find your posts.  

Finally, don’t forget to interact with other users. Commenting on and liking other users’ posts is a great way to get noticed and build relationships with potential customers. By following these simple tips, you can quickly upgrade your Instagram restaurant marketing and attract more customers than ever before. 


As a restaurateur, you know that one of the most important aspects of running a successful business is marketing. In today’s world, that means having a strong presence on social media. 

And when it comes to social media, there is no platform more important than Instagram. With over 800 million active users, Instagram is a powerful tool for reaching new customers and driving traffic to your restaurant. 

However, simply having an Instagram account is not enough. To really maximize the platform, you need to make sure your restaurant’s Instagram account is top-notch. 

Whether you’re a restaurateur who is just starting to use Instagram or you’ve been using the platform for a while but haven’t seen the results you want, these five tips will help take your restaurant marketing to the next level. So what are you waiting for? Get started today! And if you need any help, we’re happy to offer our expert advice. Thanks for reading! 

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