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Facebook Marketing Ideas is an essential component of any restaurant’s marketing strategy. Not only does it provide a way to connect with potential and current customers, but it also gives restaurants a platform to promote their brand and build customer loyalty.  

With the vast reach of the internet, there are nearly limitless ways to market your business. When it comes to Facebook marketing ideas, the sky is the limit. And with the platform’s ever-evolving suite of tools and features, businesses of all sizes can find creative ways to reach their target audiences. 

While there are many different social media platforms to choose from, Facebook is one of the most popular, with over 2 billion monthly active users. So, in this blog post, we will talk about 13 Facebook marketing ideas and strategies for restaurants.  

1. Use hashtags 

Hashtags are basically keywords or phrases that are used to categorize content on social media platforms. They help users find specific content that they are interested in and make it easier for businesses to target their marketing efforts. 

For example, if a restaurant is using the hashtag #foodporn, people who search for that hashtag are likely looking for pictures or videos of delicious food. 

There are a few things to keep in mind when using hashtags for marketing purposes. First, it is important to use relevant and popular hashtags that are likely to be used by your target audience. 

Second, you should avoid using too many hashtags in a single post as this can come across as spammy. Finally, you should always monitor the performance of your hashtags to see which ones are generating the most engagement. 

There are many different ways that restaurants can use hashtags to improve their marketing. For example, they can use them to promote special offers or events, showcase new menu items, or simply generate more exposure for their business. By using hashtags strategically, restaurants can reach a wider audience and boost their chances of success. 

facebook marketing ideas

2. Recycle successful content 

You’ve put a lot of time and effort into creating great content for your restaurant website. But what do you do when that content starts to feel stale? One great way to breathe new life into your website is to recycle successful content for Facebook marketing ideas and strategies. 

1. Use eye-catching images 

When you’re scrolling through Facebook, what stops you in your tracks? For most people, it’s an eye-catching image. Great visuals are a key element of successful Facebook marketing ideas, so make sure to choose images that will grab attention and stop scrollers in their tracks. 

2. Write compelling copy 

Once you have an attention-grabbing image, pair it with some compelling copy. Your goal is to get people interested enough to click through to your website, so make sure your copy is interesting and informative. 

3. Use calls to action 

When you want someone to take a specific action, such as visiting your website or making a purchase, be sure to include a call to action. Calls to action should be clear and concise, and they should tell the reader exactly what you want them to do. 

3. Promote your page with Facebook Ads 

Facebook Ads are a great way to reach out to potential customers and increase awareness of your restaurant. When creating your Facebook Ads campaign, it’s important to target your audience correctly. You can do this by targeting people based on their location, interests, and demographics. 

For example, if you’re a restaurant that serves Italian food, you would want to target people who live in Italy or who have an interest in Italian cuisine. Additionally, you can also target people based on their age, gender, and other factors. 

Once you’ve targeted your audience, it’s time to create your ad. Your ad should be attention-grabbing and relevant to your restaurant. It should also include a call-to-action, such as “Visit our website” or “Like our page.” 

Once you’ve created your ad, it’s time to promote it. To do this, you’ll need to choose a budget and bid on your ad. You can choose to pay per click or impression. Paying per click is generally more expensive, but it will ensure that your ad is seen by people who are more likely to visit your restaurant. 

4. Respond to messages ASAP 

When you’re a busy restaurateur, it can be tough to keep up with all of the different aspects of your business. But one area that you should never neglect is your Facebook page as best Facebook marketing ideas. 

If you’re not responding to messages and comments promptly, you’re missing out on some great marketing opportunities! 

First, make sure that you have notifications turned on for your Facebook page. That way, you’ll get an email or push notification whenever someone messages you. You can find the settings for this in the “Notifications” tab of your page’s settings. 

Next, set up a system for responding to messages. You can create a folder in your email inbox for messages from Facebook, or you can use a tool like Hootsuite to help you keep track of all of your social media messages in one place. 

Once you have a system in place, make sure that you’re checking your messages regularly. Respond as soon as you can so that you don’t miss out on any opportunities. 

And finally, don’t forget to be friendly and personal when you’re responding to messages. People will appreciate the human touch, and it can go a long way in building relationships with your customers. 

5. Add a book now button 

The benefits of adding a book now button to your Facebook page are numerous. For one, it can help increase the traffic to your page. In addition, it can also help you connect with potential customers who may not be aware of your restaurant. Adding a book now button is one of the easy Facebook marketing ideas which is a simple way to improve your Facebook marketing and boost your business. 

To add a book now button to your Facebook page, simply go to the “More” tab and select “Add Book Now Button.” From there, you’ll be able to customize the text and appearance of your button. 

Be sure to include a call-to-action that encourages users to book their reservations! After you’ve designed your button, click “Save” and it will be added to your page. 

That’s all there is to it! By adding a book now button to your Facebook page, you can increase traffic and connect with potential customers. Give it a try for this Facebook marketing ideas today and see the difference it makes for your business. 

6. Claim your URL 

Facebook is a powerful marketing tool for restaurants. However, to make the most of it, you need to claim your URL. This will allow you to create a custom page for your restaurant on Facebook

If you haven’t already, the first step is to create a Facebook page for your restaurant. This will allow you to start building a following of potential customers who can be reached with your marketing messages. 

Once you have created your page, be sure to fill out all of the information about your business, including your website URL. You should also add interesting content to your page regularly, such as photos, videos, and links to your blog or website. 

Once you have claimed your URL and set up your Facebook page, it’s time to start promoting it! One great way to do this is by creating targeted ads that reach people who are likely to be interested in your restaurant. 

You can target people based on their location, age, gender, interests, and even their relationship status. For example, if you’re a family-friendly restaurant, you might want to target ads to parents with young children. 

Another great way to promote your Facebook page is by holding contests and giveaways. People love to participate in contests, especially when they have a chance to win something of value. 

You can offer gift certificates, free meals, or other prizes that will entice people to like and share your page. Just be sure to follow the rules set forth by Facebook so that your contest is fair and legal. 

7. Include a like button across other platforms 

Facebook is a powerful marketing tool for restaurants. Not only can you use it to engage with customers and promote your specials, but you can also use it to gather valuable data about your customers. 

If you’re like most restaurants, you know that Facebook can be a powerful marketing tool. In addition to promoting your specials and engaging with customers, Facebook also provides valuable data about your target audience. With this information, you can improve your restaurant’s business in several ways. 

For example, did you know that Facebook allows you to add a “like” button to your website? This is a great way to increase your page’s visibility and encourage customers to connect with you on Facebook. To add a like button to your website, simply follow these steps: 

1. Go to the Like Button Configurator tool on the Facebook Developers website. 

2. Enter the URL of your website in the “URL to Like” field. 

3. Select the layout, color scheme, and other options for your like button. 

4. Copy the code provided by Facebook and paste it into your website’s HTML code. This is one of the best Facebook marketing ideas

8. Spread the word through email 

Email is a great way to reach out to your customers and let them know about your latest promotions, events, and menu changes. In this section, we will discuss some of the best email marketing techniques for restaurants.  

If you’re not already using email to market your restaurant, you’re missing out on a great opportunity. Email is one of the most effective marketing channels available, and it’s affordable too. Email marketing costs less than any other form of digital marketing. 

One of the best things about email marketing is that it’s highly customizable. You can segment your list of subscribers into different groups based on their interests, preferences, or demographics. This allows you to send highly targeted emails that are more likely to convert into sales or reservations. 

Another benefit of email marketing is that it’s easy to track and measure results. You can see how many people opened your email, clicked on the links, and took action as a result. This helps you to gauge the effectiveness of your marketing campaign and make necessary adjustments. 

If you’re not sure where to start with email marketing, we’ve got you covered. Here are some tips for creating an effective restaurant email marketing campaign: 

1. Use a catchy subject line 

Your subject line is the first thing your subscribers will see, so it’s important to make it count. Write something attention-grabbing and relevant to your restaurant. Avoid using generic phrases like “check out our new menu” or “we’ve got some great deals for you.” Instead, focus on something specific and benefit-driven, such as “try our new vegan options” or “enjoy 20% off your next visit.” 

2. Keep it short and sweet 

People are more likely to read and engage with short emails and to the point. So, make sure your restaurant email marketing campaigns are concise and easy to digest. Get straight to the point and avoid using filler content or fluff. 

3. Use images and videos 

Make your emails more visually appealing by incorporating images and videos. People are more likely to respond to emails that contain visuals, so don’t be afraid to use them. Just make sure the images are relevant to your message and add value for your subscribers. 

4. Include a call-to-action (CTA) 

Every email should have a clear call-to-action (CTA) that tells your subscribers what you want them to do. Whether it’s “reserve a table now” or “view our new menu,” make sure your CTA is direct and actionable. 

5. Use an email marketing service 

There are many different email marketing services available, so it’s important to choose one that’s right for your restaurant. Services like Mailchimp and Constant Contact offer templates, design tools, list management features, and detailed reports. This makes it easy to create and track your restaurant’s email marketing campaigns. 

9. Schedule posts for the weekend 

One great Facebook marketing ideas is to take advantage of the weekend traffic on Facebook is to offer special deals and promotions. For example, you could offer a discount on certain menu items or a free appetizer with the purchase of an entree. 

You could also highlight a new dish or drink that you’re featuring for the weekend. Whatever specials you choose to offer, be sure to include all the relevant details in your post so that your customers know what they need to do to take advantage of the deal. 

Another strategy for weekend-based Facebook marketing idea is to post about events that you’re hosting or participating in. For example, if you’re hosting a live music event, tell your fans about it and invite them to come out and enjoy the show. 

If you’re participating in a local festival or fair, let your fans know and encourage them to come to check out your booth. By posting about events that are happening near your restaurant, you’ll not only increase awareness of your business, but you’ll also get people interested in coming out and trying your food. 

10. Use custom Facebook tabs 

Facebook is a powerful marketing tool for restaurants. Not only can you use it to keep in touch with your customers, but you can also use it to generate new leads and attract more business. 

The first step in any effective Facebook marketing idea is creating a strong Page. Your Page should include high-quality photos, engaging content, and call-to-actions that encourage customers to visit your restaurant. 

You can also use your Page to promote special events, such as a happy hour or live music. Be sure to post regularly and interact with your fans to keep them coming back for more. 

Next, you’ll want to create custom Facebook tabs that will help you better promote your business. These tabs can include menus, specials, photos, videos, and more. By including these elements on your Page, you’ll make it easier for potential customers to find the information they’re looking for and take action. 

For example, if you’re promoting a new menu item, you can include a tab that links to the menu itself. This way, customers can easily find and order the dish without having to search through your entire Page. 

Finally, don’t forget to use Facebook Insights to track your performance. Insights will show you how many people are visiting your Page, how long they’re staying on it, and what actions they’re taking. This information will help you adjust your strategy and tactics over time to ensure that you’re getting the most out of your Facebook marketing ideas. 

11. Post Videos  

Videos are a great way to engage with your audience and generate interest in your business. So, without further ado, let’s get started and know what all you can do! 

1. Use Facebook Live to Stream Events at Your Restaurant 

Facebook Live is a great Facebook marketing ideas to connect with your customers and show them what’s going on at your restaurant. You can use it to stream special events, cooking demonstrations, or anything else that you think would be of interest to your audience. Be sure to promote your live streams in advance so that people know when to tune in. 

2. Create Videos About Your Menu Items 

People love watching videos about food, so why not create some videos about the menu items at your restaurant? You can do simple cooking demonstrations or interviews with the chef about the dishes. This is a great way to give potential customers a taste of what they can expect if they visit your establishment. 

3. Share User-Generated Content From Your Restaurant 

If you have any great photos or videos of people enjoying themselves at your restaurant, be sure to share them on your Facebook page. This is a great way to show off your business and get people talking about it. You can even run contests where people can submit their photos or videos for a chance to win prizes. 

4. Offer Discounts and Specials Through Facebook Videos 

Everyone loves a good deal, so why not offer some discounts and specials through your Facebook videos? You can do quick announcements about special offers or even create coupon codes that can be used when ordering food from your restaurant. This is a great way to generate interest and boost sales and prove to be one of the best Facebook marketing ideas.

5. Give a Virtual Tour of Your Restaurant 

If you want to give people a real sense of what your restaurant is like, why not create a video tour? You can show off the dining room, kitchen, and any other areas that you think would be of interest. This is a great way to get people excited about coming to visit your establishment. 

12. Use Facebook Live 

When using Facebook Live for your restaurant, it’s important to keep a few things in mind. First, you want to make sure that you are providing valuable content that your customers will find useful. Secondly, you want to be engaging and entertaining so that people will want to watch your broadcasts. Lastly, you want to make sure that you are promoting your restaurant in a way that is respectful and professional. 

Here are some tips for using Facebook Live for your restaurant: 

1. Plan Your Broadcast: Before you go live, it’s important to have a plan for what you’re going to talk about. You don’t want to wing it because then you run the risk of not providing valuable content or coming across as unprofessional. Take some time to brainstorm ideas and come up with a list of topics that you think would be beneficial for your customers. 

2. Start Promoting Your Broadcast: Once you have a plan for your broadcast, it’s time to start promoting it. You can do this by sharing it on your restaurant’s Facebook page and other social media channels. You can also create an event for your broadcast and invite people to watch. This is one of the best Facebook marketing ideas for your business.

3. Go Live: When you’re ready to go live, make sure that you’re in a quiet place where you won’t be interrupted. Introduce yourself and let people know what you’re going to be talking about. Be engaging and entertaining throughout the broadcast. 

4. Finish Up: Thank your viewers for watching and let them know when they can tune in for future broadcasts. 

13. Post when the highest number of your fans are online 

There is no doubt that Facebook is a powerful marketing tool for restaurants and there are many Facebook marketing ideas for your restaurant business. But when is the best time to post to get the most engagement from your fans? According to recent studies, Thursday and Friday mornings between 8 am and 10 am are the best times to post. However, you should test different times to see what works best for your restaurant.  


All in all, using Facebook as a marketing tool for your restaurant can be extremely beneficial. It’s important to remember that you don’t have to do everything at once; start with one or two strategies and see how they work for you.  

Experiment and try new things to find what works best for your restaurant. And most importantly, have fun with it! So, there you have it, 13 ideas to help get your Facebook marketing ideas for restaurants off the ground.  

We hope you liked this article and found it useful. If you’re looking for more information on how to use Facebook marketing ideas for your restaurant business, drop us a line- we’d be happy to help!