If you own a restaurant, you’re likely feeling anxious about the potential spread of the coronavirus. And with good reason – any business impacted by pandemics can attest to the long-term negative effects.
But there’s no need to panic! With some careful planning and execution, you can market your restaurant effectively and ensure that it remains a thriving business even in these uncertain times. Here are 8 tips to help get you started.
Tell them how ‘safe’ your food is
With the global pandemic of the coronavirus, restaurants are feeling the pressure to reassure customers that their food is safe. Marketing your restaurant effectively during this time is more important than ever. One way to do this is by telling your customers how safe your food is. In this blog post, we will discuss some tips for doing just that!
1. Utilize social media
Social media is a powerful marketing tool that you can use to reach a large audience with your message. Use platforms such as Facebook, Twitter, and Instagram to share information about the steps you are taking to keep your food safe. For example, you could post photos of your employees wearing masks and gloves, or share videos of them sanitizing surfaces.
2. Send email newsletters
Another great way to market your restaurant during the coronavirus pandemic is by sending email newsletters to your customers. In these newsletters, you can highlight the safety measures you are taking to protect diners. You can also use this opportunity to promote any new safety-related policies that you have put in places, such as contactless delivery or takeout.
3. Put up signs
Visual cues can be very effective in marketing your restaurant during the coronavirus pandemic. Put up signs around your establishment that highlight the steps you are taking to keep diners safe. For example, you could put up a sign that says “We sanitize our surfaces regularly” or “Our employees are wearing masks and gloves.”
Run offers and promotions
In these uncertain times, it is more important than ever for restaurants to market themselves effectively. One way to do this is by running offers and promotions. This will help bring in new customers and keep your current ones coming back.
Now, we will discuss some of the best ways to run offers and promotions that will help your restaurant beat the coronavirus!
1. Offer a discount for ordering online or through your app
If you haven’t already, now is the time to start offering discounts for customers who order through your website or mobile app. This is a great way to marketing your restaurant and encourage people to use your digital ordering system and will also help you save on costs associated with traditional POS methods like phone calls and in-person orders.
Many customers are hesitant to order food online because they worry about the quality, so make sure that you emphasize that your food is just as fresh and delicious as it would be if they came into the restaurant in person.
2. Give loyalty points for every purchase
Another great way to marketing your restaurant and keep customers coming back is by offering loyalty points for every purchase they make. You can either offer a certain number of points for each dollar spent, or you can give a set number of points regardless of the purchase amount. These points can then be redeemed for discounts or freebies at your restaurant.
3. Offer a discount for referrals
If you have happy customers, chances are they’ll be willing to tell their friends and family about your restaurant. So why not give them a little incentive to do so? Offer a discount to customers who refer others to your restaurant. This is an easy way to bring in new business and show your existing customers that you appreciate their loyalty.
4. Run a social media contest
Social media is a great way to connect with potential and existing customers. And what better way to connect with them than by running a contest? You could give away free meals, merchandise, or gift cards. Just make sure that your content is creative and engaging, and that it aligns with your brand.
5. Offer a discount for leaving a review
Customer reviews are incredibly important, especially in the restaurant industry. They can help you for marketing your restaurant and attract new customers and improve your business. So why not offer a discount to customers who leave a review? This is a great way to encourage people to share their honest feedback about your restaurant.
6. Give a percentage off for large orders
If you’re looking to increase sales or marketing your restaurant, consider offering a discount for large orders. This is a great way to encourage people to order more food, and it can also help you boost your average order size.
7. Offer a discount for ordering early or late
If you have slow times during the day, consider running an offer for customers who order during those times. This is a great way to increase business during slow periods, and it can also help you even out your sales.
8. Give a freebie for first-time orders
Another great way to attract new customers is by offering a freebie for first-time orders. This could be anything from a free appetizer to a discount on their next purchase. Just make sure that the freebie is something that aligns with your brand and that people will actually want.
9. Run a happy hour promotion
If you want to boost business during the week, consider running a happy hour promotion. This is a great way to marketing your restaurant and attract people after work, and it can also help you increase sales during typically slow times. Just make sure that your happy hour specials are competitive and that they align with your brand.
10. Offer a discount for paying with cash
If you want to encourage people to pay with cash, consider offering a discount. This is a great way to save on credit card fees, and it can also help you avoid potential fraud. Just make sure that you clearly state the discount amount and that it’s easy for customers to understand.
Create content around your brand story
It’s been a little over a month since the outbreak of the coronavirus pandemic. Restaurants and other businesses in the service industry have taken a major hit. However, there are still ways to marketing your restaurant effectively despite these challenges.
Your brand story is the narrative that surrounds your restaurant. It includes the history of your establishment, the people behind it, and what makes it unique.
Customers want to know about your brand story because it helps them connect with your restaurant on a personal level.
When you create content that highlights your brand story, you give customers a reason to choose your restaurant over others. There are many different ways to share your brand story through content.
You can write blog posts, create videos, or even design infographics. The important thing for marketing your restaurant is to be creative and tell your story in a way that will resonate with your target audience.
If you’re not sure where to start, consider these ideas:
Share the history of your restaurant: Customers love to learn about the origins of their favorite brands. Share the story of how your restaurant came to be, highlighting the people and events that made it what it is today.
Introduce your team: Customers want to know who they’re doing business with. Introduce them to your executive chef, front-of-house staff, and anyone else who plays a role in making your restaurant run smoothly.
Highlight your unique selling points: What makes your restaurant special? Do you use locally sourced ingredients? Do you have a unique cooking style? Share these details with customers so they can see what sets you apart from other restaurants.
By sharing your brand story through content, you’ll build a stronger connection with your customers. They’ll be more likely to choose your restaurant over others because they’ll feel like they know you and your team. This is an important way to market your restaurant effectively during these challenging times.
Consider Google/YouTube Ads
Restaurants are among the businesses that have been hit hardest by the coronavirus pandemic. With many people now staying home, eating out is not as popular as it once was.
If you are a restaurant owner, you may be wondering how you can market your business effectively in this difficult time. One great way to do this is by using Google or YouTube ads.
So, let’s discuss the benefits of using these platforms to marketing your restaurant. We will also provide tips on how to create effective ads for your business.
Benefits of Google and YouTube Ads for Restaurants
There are many benefits of using Google and YouTube ads to market your restaurant.
- For one, these platforms reach a large audience. According to Statista, Google has over 2 billion active users worldwide, while YouTube has over 1 billion. This means that your ad has the potential to be seen by millions of people.
- Another benefit of using these platforms is that they are cost-effective. You can set a budget for your ad campaign and only pay when someone clicks on your ad. This makes it a great option for small businesses with limited marketing budgets.
- Lastly, these platforms offer targeting options that allow you to reach your ideal customer. For example, you can target people who live in your city or those who have searched for keywords related to restaurants. This ensures that your ad is being seen by people who are most likely to eat at your restaurant.
Leverage the power of social media
In this blog post, we are going to talk about how you can use social media to marketing your restaurant effectively. Restaurants have been hit hard by the Coronavirus pandemic, and many of them are struggling to stay open.
However, there is still hope! If you are willing to put in the work, you can use social media to bring in more customers and boost your sales.
If you own a restaurant, it is essential to have an active presence on social media. Why? Because that is where your potential customers are hanging out! In order to reach them, you need to be where they are.
The first step is to choose the right platform. There are many different social media platforms out there, and each one has its own strengths and weaknesses. You need to decide which one will work best for your business. For example, if you are targeting young adults, you might want to focus on Snapchat or Instagram. If you are targeting a more general audience, Facebook might be a better option.
Once you have chosen the right platform, you need to create interesting and engaging content. What kind of content should you create? That depends on your goals. Are you trying to increase brand awareness? Drive traffic to your website? Boost sales?
No matter what your goals are, you need to make sure that your content is interesting and useful to your audience. No one wants to read a boring blog post or an advertisement disguised as an article. If you can create content that is genuinely interesting and helpful, people will be more likely to follow you and share your posts with their friends.
Another important tip for marketing your restaurant is to use social media to interact with your customers. Respond to their comments and questions. Show them that you are listening and that you care about their experience at your restaurant.
Finally, don’t forget to promote your social media posts! Make sure that your followers see your content by sharing it on your other marketing channels, such as your website or email list. You can also use paid advertising to reach a larger audience.
If you follow these tips, you can use social media to market your restaurant effectively and boost your sales. So what are you waiting for? Start posting today!
Rope in influencers
In these uncertain times, it is more important than ever for restaurants to take advantage of all marketing opportunities available to them. One great way to promote your restaurant is by working with influencers.
Now, we will discuss what influencers are, how to find them, and how to work with them effectively. We will also provide some tips on how to beat the competition during the coronavirus pandemic. Thanks for reading!
What are influencers?
An influencer is a person with a large following on social media who can help promote your restaurant to its audience. Influencers typically have a niche audience, such as foodies or fashionistas, and they are considered to be experts in their field.
How to find influencers?
There are a few different ways that you can find potential influencers to work with. One way is to use an influencer marketing platform such as BuzzSumo or Traackr. These platforms allow you to search for influencers by keywords or topics.
Another way to find potential influencers is to simply do a Google search or check out social media profiles of popular restaurants in your area. Once you have found a few potential influencers, it’s time to reach out to them and see if they’re interested in working with you.
How to work with influencers?
When reaching out to potential influencers, it’s important to be clear about what you want from them. Do you want them to write a blog post about your restaurant? Create a social media post? Attend an event? Be specific in your request, and make sure that you are offering something of value in return, such as free food or merchandise.
Once you have found an influencer who is willing to work with you, it’s important to nurture that relationship. Keep in touch with them and offer feedback on their posts. Most importantly, make sure that you follow through on your end of the deal. If you promised them a free meal, make sure they get it!
Tips for beating the competition
The coronavirus pandemic has been tough on the restaurant industry, but there are still ways to succeed. One way to stand out from the competition is by offering delivery or takeout options.
Make sure that your website and social media profiles are up-to-date and include all of the necessary information about your delivery/takeout options. You can also promote your delivery/takeout options by working with influencers who will reach your target audience.
Finally, don’t forget about traditional marketing techniques such as print ads and direct mail. These may seem old-fashioned, but they can still be effective in reaching potential customers.
You may also like to read : 6 Advantages of Having A Website For Your Restaurant